When you think of luxury, innovation, and precision, Lexus is a name that instantly comes to mind. At Hennessy Lexus in Atlanta, GA, the auto showroom and dealership experience mirrors these qualities. Recently this showroom has been transformed into a dynamic, modern, and inviting space, setting a new benchmark for auto dealership design. Central to this transformation are the custom commercial opening glass doors, seamlessly integrated into the exterior of the showroom.
Reimagining the Showroom Experience
The redesign of this dealership was no small feat. With over five decades of excellence in luxury vehicle sales, Hennessy Lexus sought to elevate their auto showroom to match the sophistication of the cars they sell. They envisioned a space that would not only attract customers but immerse them in an unparalleled shopping experience. YSM Design Principal Miguel Yelos San Martin and his team worked closely with Steven Ellis of PRO Building Systems to craft a space that reflects the Lexus brand’s commitment to luxury and innovation. The use of high-performance folding glass walls that effortlessly combine aesthetics and engineering excellence, complement the building’s facade and enhance the dealership’s functionality, while showcasing vehicles in their best light.
Inviting Customers In with Thoughtful Design
The sleek aluminum frames of the commercial opening glass doors align perfectly with the showroom’s color palette, creating a cohesive look that extends from the facade to the interior. When closed, the glass walls provide unobstructed views into the showroom, allowing passersby to admire the gleaming vehicles on display. When open, they create expansive, barrier-free entrances that blur the line between inside and out, inviting customers to step into a world of luxury. Beyond aesthetics, the flush floor track ensures that vehicles can glide seamlessly over the threshold. It enhances safety, accessibility, and has ADA-compliant track options. In the luxury auto market, every detail contributes to the overall brand image, and the Hennessy Lexus showroom is no exception. The customizable design allowed the project team to tailor the glass walls to the auto showrooms specific needs and aesthetic goals. These systems are fully customizable and can accommodate a nearly endless array of configurations and designs.
(Image courtesy of Hennessy Lexus, Atlanta)
Creating a Show-Stopping Drive-Off with Commercial Opening Glass Doors
The crown jewel is the drive-off experience at Hennessy Lexus. Designed to leave a lasting imprint on customers. The dealership’s layout incorporates a dedicated drive-off area framed by the commercial opening glass walls, which open wide to maximize space and create a seamless transition from the auto showroom to the street. Flooded with natural light, the drive-off area exudes sophistication, allowing every detail of the vehicle to shine. The smooth operation of the commercial opening glass doors ensures that staff can open and close them effortlessly, enhancing operational efficiency while maintaining the luxurious ambiance. For customers, the drive-off moment becomes a ceremonial experience, one that underscores the excitement and prestige of owning a luxury vehicle.
(Image courtesy of Hennessy Lexus, Atlanta)
Breaking Barriers in Customer Engagement
The showroom is more than a place to buy cars; it’s an experience. By incorporating expansive glass walls, the dealership has removed traditional barriers, both physical and psychological, between customers and their dream vehicles. The design creates a sense of openness and transparency, allowing customers to connect with the cars in a more intimate and engaging way.
(Image courtesy of Hennessy Lexus, Atlanta)
Built to Withstand Commercial Demands
Commercial environments like auto dealerships demand durability and reliability, and these systems deliver on both fronts. Engineered to withstand heavy use, commercial opening glass doors have been cycle-tested for up to 500,000 uses, ensuring that they maintain functionality and appearance over time. The aluminum frames are designed to resist wear and tear, while the glass panels are impact-tested to meet stringent security standards. This robust construction ensures that the Hennessy Lexus showroom remains a stunning and functional space for years to come.
For staff, the system simplifies daily operations. Vehicles can be rotated in and out of the showroom with ease, reducing the risk of damage and minimizing the effort required. This operational efficiency ensures that staff can focus on what matters most: delivering exceptional customer experience.
(Image courtesy of Hennessy Lexus, Atlanta)
Final Thoughts
The transformation of the Hennessy Lexus showroom is a shining example of how thoughtful design can elevate the car-buying experience. By integrating innovative glass systems, the auto showroom is as functional as it is beautiful, reflecting the Lexus brand’s commitment to excellence. Hennessy was awarded Silver in the 2024 NanaAward Design Awards—a testament to the project team’s innovation and craftsmanship. This project serves as an inspiring case study in the power of collaboration and innovation. It demonstrates how thoughtful design can be leveraged to not only meet the demands of today’s customers but set the stage for future success.
Ready to see how NanaWall can enhance your auto dealership or showroom? Visit the inspiration gallery to discover how commercial opening glass doors can elevate the car-buying experience for your customers.
