How does design transform the car-buying experience? Design plays a crucial role in transforming the auto dealership and showroom experience. At Hendrick Chevrolet Buick GMC Southpoint in Durham, North Carolina, innovative commercial folding glass doors by NanaWall are revolutionizing what it means to create a modern, luxury, and customer-focused auto dealership. This state-of-the-art dealership is part of the Hendrick Automotive Group, which operates 93 dealerships nationwide, and they exclusively showcase top American-made brands like Chevrolet, Buick, and GMC. The design of the dealership, created by Redline Design Group, proves that modern dealerships are more than just a place to buy cars—they are experiential spaces that elevate the entire customer journey.
Capitalizing on Growth: A Vision Realized
Hendrick Automotive Group recognized the rapid growth of the Southpoint area and developed the 80-acre Hendrick Chevrolet Buick GMC Southpoint to bring a new, pedestrian-friendly auto dealership experience to the region. As part of their focus on top-tier American brands, they’ve ensured that the dealership reflects innovation and accessibility. By utilizing commercial folding glass doors, the auto dealership has redefined the connection between the vehicles on display and the customers, offering a stunning, barrier-free view of these coveted cars.
Breaking Barriers: Connecting Customers with Their Dream Vehicles
At Hendrick Chevrolet Buick GMC Southpoint, the use of commercial folding glass doors has transformed the auto dealership by removing the traditional boundaries between customers and their dream cars. These glass systems eliminate physical and psychological barriers, providing a clear view of the vehicles, making a powerful first impression, and allowing luxury cars to be admired in their best light. These folding glass systems offer wide, expansive openings, which allow cars to be easily rotated in and out for display without needing a second person to hold the door open. This not only improves operational efficiency but also minimizes the risk of vehicle damage, such as nicking mirrors. The smooth operation of the folding doors makes it simple for a single person to maneuver vehicles in and out, offering a seamless, elevated experience for both staff and customers.
Customized Commercial Folding Glass Doors Align with Brand Identity
In the luxury auto market, every detail contributes to the overall experience and brand image. Auto dealerships don’t just sell vehicles; they sell an image, a brand, and an aspiration. Even the door a customer walks through plays a part in the world-class brand experience customers expect. These opening glass systems are expertly engineered with ultra slim aluminum-clad frames that maximize product visibility and enhance aesthetics while aligning perfectly with any luxury branding. Commercial folding glass doors are fully customizable, ensuring that the dealership’s look and feel reflect the exact standards of the brands they represent, from Chevrolet to Buick and GMC. The breadth of NanaWall products, from folding to sliding systems, can accommodate a nearly endless array of configurations and designs. Floor track options include ADA-compliant sills, higher weather performance sills, and even a flush sill option, which can be installed to lie flush against surrounding finished floors in order to be easily driven over by transiting vehicles.
A Memorable Drive-Off Experience: From Showroom to Street
The drive-off is a moment that customers dream of and will not soon forget. It is one of the most anticipated moments for any car buyer. Commercial folding glass doors make this experience truly unforgettable. The wide openings of these doors provide a grand, seamless transition from the showroom to the street, allowing customers to drive their new car out with ease and in style. This drive-off moment, framed by crystal-clear glass and flooded with natural light, ensures that the first ride feels as special as the car itself. The internal boulevard of this thoughtfully designed Auto Mall also offers a slower-paced pedestrian promenade, allowing customers to view vehicles on the lot and easily park and walk to any vehicle brand. Whether it's a grand entrance into the showroom or the exhilarating drive-off experience, NanaWall systems create a dynamic, open environment that enhances every aspect of the car-buying experience.
Built for the Commercial Demands of Auto Dealerships
Auto dealerships experience heavy traffic, both from vehicles and customers, demanding a higher level of performance from primary entryways. Commercial folding glass doors are built to withstand the demands of busy commercial environments, with a cycle lifespan of up to 500,000 uses. Systems have also been tested to meet forced entry requirements for the security of your inventory. This impact and time-tested durability ensure that these doors will maintain their functionality and pristine appearance despite constant use. The specially designed sills are also tough enough to endure vehicle tires without damage, ensuring long-lasting durability and low maintenance.
Final Thoughts
The Hendrick Chevrolet Buick GMC Southpoint dealership exemplifies how commercial folding glass doors can revolutionize auto dealership design. By integrating flexible, durable, and visually striking glass systems, auto dealerships can create spaces that meet functional needs while inspiring and elevating the customer journey. Whether it's for rotating cars with ease, preventing damage, or offering a breathtaking drive-off experience, folding glass doors are the key to transforming modern auto showrooms.
Ready to see how NanaWall can enhance your auto dealership or showroom? Visit the inspiration gallery to discover how folding glass doors can elevate the car-buying experience for your customers.